Marketing Consultancy vs. Agency: Their Differences and the Benefits of Each One

Discover the differences between a Marketing Consultancy and an Agency and which one suits you better.

At the end of this note you will be able to clearly distinguish if your company is in need of a Consulting Process, or the Services of an Agency. You will find out if you meet the necessary profile to work with them. And the different ways in which you can benefit from each one.

Consultora de Marketing

Table of Contents

What is a marketing consultancy?

A marketing consultancy offers advice for companies seeking clarity and guidance in the different areas of marketing such as:

  • Branding strategies
  • Message development
  • Growth marketing techniques
  • Customer acquisition strategies
  • Product/market fit
  • Implementation of growth hacking practices

They are often led by a marketing agency, as they have years of experience in the field.

Check this blog post to know more about when a Company Fits the Market (Product-Market-Fit).

And complete this form, to find out if Your company fits the market today’s market.

 

How do I know if a marketing consultancy is for me?

Marketing consulting firms are perfect for:

  • Companies looking to generate more sales
  • Companies looking to generate more customers
  • Companies looking to expand into new markets
    Companies looking to build brand awareness
  • Companies looking to launch new products
  • Companies looking to generate new marketing strategies for already-launched products

 

How do I know if it’s the right time for me to get a marketing consultancy?

Marketing consultancies are perfect when you are not getting the results you want to achieve with your company. But in the opposite case, it is also a good idea, because when you have the necessary resources you can get even more out of them.

 

How can a marketing consultancy help me?

Once the marketing consultant understands your company from the inside out, he or she will take an outside look, diagnose the problems that are preventing you from achieving your results and provide you with solutions so that you can solve them and re-launch your company. A new, fresh strategy – and one that has been created especially for your situation – can make a difference in your company and your career.

 

How much is a consulting process worth?

No two consulting processes are the same, as all companies are in specific situations and each is looking for certain types of results on a different scale. Being customized, your consulting process is priced after the marketing consultant analyzes what methods will bring you the most results to go from your current situation to the situation you are aiming for.

 

What is the difference between a Marketing Consultant and an Agency?

These terms can sometimes be confusing, but in a nutshell, a marketing consultant helps you diagnose what is preventing you from getting the results you are looking for, and recommends which paths you should take to solve it. In contrast, an agency takes care of walking those paths for you, executing the necessary actions. The methods that agencies usually take to bring results to their clients are usually:

  • Facebook Ad Campaigns
  • Google Ad Campaigns
  • Web Development and Writing
  • Email Marketing
  • Branding
  • Content Creation

 

How do I know an Agency is what I’m looking for?

Agencies are perfect for companies looking for a specific service to complete projects that can be completed in a certain period, for example, web development, sales email copywriting, product branding design, etc… since it is not worth hiring a full-time professional for a project that will be finished quickly.

On the other hand, agencies are ideal for companies that are looking to have a marketing department to boost their company but don’t want to spend the time and resources it takes to go through the exhaustive search and hiring process, don’t want to have to rent a new office for them to work in, and don’t want to pray that all their efforts and the money they spent will be wasted in case the people they hired don’t have synergy as a team.

 

In Summary

It can be said that agencies benefit from companies that are looking for professionals to take care of their marketing for them.

While marketing consultancies benefit companies that already have professionals within the company that are in charge of their marketing but are looking for new growth strategies.

 

What are the next steps?

Now that you know which one suits you best, we invite you to schedule a call with our team, so we can talk about your company and the marketing objectives you are looking for.

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Te ayudamos a crear tu ADN Digital para que puedas alcanzar tus metas comerciales en un entorno global.

EXPERIMENTA

Nuestro método de trabajo te va a permitir aprender lo más rápido posible de tu mercado para llegar al product-market-fit y así demostrarlo a los inversores que estas buscando.

CREA UN FUNNEL DE VENTAS

Te asistimos a optimizar tu funnel de ventas para lograr los resultados comerciales que buscas.

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